Effective copywriting
For SMALL BUSINESS
Get noticed – convert leads
make money – save time
GET BACK TO THE BUSINESS
OF RUNNING YOUR BUSINESS
It all began with an idea.
You pursued a passion. You chose to follow your entrepreneurial spirit. You took the leap into running your own business.
It may be small right now but you see its full potential.
Or it may be growing by leaps and bounds and you are realizing you need a way to scale up.
Maybe you want to launch a business. Maybe your hobby turned into a side-hustle and you can see it becoming something more.
Whatever it is, you know the way you tell your story online can make all the difference.
But you never set out to be a writer!
All this marketing stuff is exhausting to you, and it has nothing to do with what you really love and what your business actually is. Who has time for that?
You are already up to your ears in work doing or coordinating all the other things that keep your business going. And you know you need to run a lean, mean, money-making machine. So you need to be very savvy about where you invest your money so you can get the best return on your investment. Your ongoing success depends on it!
You want the world to get to know your business and your brand in a way that sounds authentic and stays true to your values. You want to nurture relationships with the people you are going to serve. And you want your current clients to keep coming back for more. Because you know that what you offer is so valuable!
I’m sure you know 93% of U.S. adults report that they use the internet.
But…
Did you know 65% of consumers turn to search engines first when they need a product or service?
When they do… will they find YOU?
You need an expert small business copywriter.
Did you know 65% of consumers use search engines FIRST whenever they need a product or service?
Will they find YOU?
YOU ARE:
A business owner, freelancer, or online educator
Selling products, services, or information
Your goal is to expand your business and harness the power of the internet to reach your clients where they are searching.
Tired of having to carve out time from your busy day to write up emails and social media posts…
…or always feeling guilty that you never get around to doing those things!
Aware that you are losing leads by not having a strategic online presence and lead-nurturing process
Not confident in your writing skills, and frankly don’t feel you need to be. You’re the best at what you do.
portfolio
Blog Article for JBG Organic Farm
Website Copy for URBN Events Glam Booth
Website for Allegretto Music
Wedding Music Print Advertisement
Coming Soon: Website for Jessie J Creative
Where do i start?
i want
more traffic
Search Engine Optimized content written to attract your ideal clients and compete for search ranking on the internet. Give your leads valuable information to build a robust email list.
I WANT
MORE FOLLOWERS
Let me set up a social media post schedule to increase your followers and expand your reach. And with optional automation we can set it and forget it!
i WANT
MORE REPEAT BUSINESS
Develop a relationship with your leads by providing value through email communication. Automated follow ups, warm newsletters and special offers nurture repeat business.
what else can you do?…
services + rates
The marketing needs of every business are different. When we talk, we will design a custom plan tailored to your goals. Browse some of our standard offerings. A Call To Action is ALWAYS included.
Ask me about:
bundled offers
monthly retainer packages
Full health report and competitive analysis on your website content and performance with suggestions for improvement. Includes 30 minute consultation.
Receive a $150 credit toward any copywriting work commissioned after the assessment.
WEBSITE COPY
Increase your traffic with keyword-researched, Search Engine Optimized web copy. Pages robust enough to be found on Google, but don’t come across as wordy and boring. Connect with your ideal client with web copy that captures your brand voice and speaks their language.
Starting at $1200 for 4 pages
LANDING SALES PAGES
Sales pages that strategically lead your prospect toward your goal: sign up for the course, join your membership program, buy your product.
Starting at $500
LEAD MAGNETS + OPT-INS
Grow your email list by offering your audience a high-value, irresistible freebie in exchange for their email address. Whether an e-book, infographic, a handy guide, checklist, or any desirable digital download that will make them want to buy from YOU.
Starting at $250
EMAIL SEQUENCES
Can you imagine a world where you automatically follow up with your customers in elegantly-written communication… while you sleep? (okay, who are we kidding, while you work on other stuff)
Build your relationship with your email leads. Welcome and connect with your new followers. Inform your current clients. Re-engage inactive clients, and recover sales from abandoned carts.
Starting at $180 for a 3 email sequence
DESCRIPTIONS PRODUCT + SERVICE
Your clients are buying YOU as much as they are buying your thing. And sometimes you are so close to the thing you sell that you can’t see the forest for the trees. Let me help you step back and describe your product or service in the voice that connects with your ideal clients’ wants and needs. Keyword research is applied if applicable.
Starting at $70
INSTA AND FACEBOOK ADS
Erm… do you really want to figure out the Social Media ads regulation obstacle course? I didn’t think so. Allow me. Don’t risk getting blacklisted by your favorite platform.
Clear, compliant ads with a compelling call to action.
Starting at $50 per ad
WEBINARS + COURSES
Offer your online visitors a low-risk way to get to know you through one or a series of free webinars leading to your main offering.
OR
You’re ready to scale up to leveraging your knowledge as a full-fledged online course. You know people could benefit from your insight and replicate your success, and you are ready to share it with the world.
Starting at $2,000
COACHING FOR THE SOLOPRENEUR AND FREELANCER
You are new to leaving the rat race and want some guidance. You want some encouragement (along with a dash of tough love) from someone who has been down that path. I promise there will be no fluff on these sesssions. Our interactions will be focused and goal-driven. (AND the extra time we spend bonding and chit-chatting is off the clock, ‘kay?)
Starting at $50 per hour-long consultation
HOW DO WE DO THIS?
you Schedule your Discovery Call 📞
During this 20 to 30 minute call we will discuss your goals and figure out which marketing strategies would work to get you there. After the call I send you a report with my recommendations along with a proposal for my services. We will take one of them as a test project we will use to figure out if we are a good fit working together.
we sign a contract 📃
Once we agree on a test project you will receive a contract requiring your signature and a payment to reserve your services. Executing your contract rings the bell to let your project begin! Depending on the type of project, I may send you a set of questions. We most likely get on another phone call so I can study your tone and get to know your brand better. I want the copy on your project to reflect your voice and that of your customers.
i write 👩🏽💻
Unless we agree on a different timeline, for most projects I can deliver your copy within a week. For larger projects which require more time, we can break it into smaller deliverables with specific due dates.
we work on revisions ✍🏽
Once I deliver your project you will be invoiced for any outstanding balance on your project, and then we can begin working on edits and revisions. Most projects are ship shape after one round, but we can do up to two rounds of revisions to get your copy just right!
decision time:
do we work together some more? 🤝
Woah! That was cool. Let’s do it again! If you liked the results, we figure out how you want to tackle the rest of the projects on the proposal, or any other work you want me to tackle. You can take advantage of bundled package pricing, and we can put any recurring work (like blogs, newsletters and social media posts) on a monthly retainer plan.
I help small business owners gain more clients through content marketing, email marketing, and social media management.
Years ago I escaped the rat race to become a freelancer and later built a six-figure service business.
I’ve been where you have. I know what it’s like to live in that in-between.
I’ve been through the jitters of jumping into the world where your next paycheck is not guaranteed.
I’ve been in the trenches of negotiating contracts, hiring employees and contractors, and wearing all the hats: CEO, accountant, marketing director, sales rep, admin assistant, delivery girl, coffee gopher.
Am I right?
My desire is to help others like me build businesses that thrive. So you can be your own boss, and not just become the slave of your new taskmaster: your business.
You are dynamic, ready for growth, and ready to focus on the business that energizes you.
I love to work with small business owners who understand the importance of online marketing. Because you know that “If you build it, they will come” only works for people building baseball diamonds in cornfields. (Pst… if you’re not in the cornfield baseball biz, read on.)
why work with me?
I create effective email marketing campaigns that build your lead bank, nurture your relationship with your existing customers and give you a foot in the door into their virtual living room.
I create high-quality content for your business website that works to increase your visibility in search rankings.
I write landing pages, product and service descriptions that convert into sales, focusing on connecting with your customers’ needs and desires at an emotional level.
I take the Social Media monkey off your back, with systematically scheduled posts that solidify your brand image, increase your followers and give you presence in the online spaces where your ideal clients are hanging out.
If you are ready to have a partner in your corner, obsessed with telling your story, I am here to help.